The Impact Group, Inc.

The Impact Group’s new F&I presentation application IGNITION™ is the first major evolution in F&I menu selling. Web-based and with fully certified integration with Reynolds & Reynolds and ADP, it is a very efficient, flexible, customer oriented process, engineered to increase the sale of F&I products using the latest technologies. “The old style F&I menu presentation is a very, non-interactive, verbally driven sales pitch which has inherent limitations”, said Mark Thorpe, the company’s president. “It’s very nature is the reason customers tend to make decisions which are more often cost driven than value driven”. Impact’s interactive program guarantees a totally engaged customer by providing a rich set of tools, in addition to a paper menu, used to convince the buyer of the value of the dealership’s offerings. The program tools are robust and have multiple layers, each of which is designed to educate the customer and illustrate his or her individual needs. Calculations are extremely accurate and instantaneous and allow the business manager tremendous flexibility in structuring multiple custom payment options for easy comparison. The software ensures compliance and actually tracks it, so the business manager has documentation that the customer has been treated in an ethical manner, reducing potential compliance liability.