Dent Wizard

Dent Wizard International, a leader in automotive Paintless Dent Removal, recently introduced Assurance Vehicle Appearance Protection, an F&I product package that combines the automotive protection and repair expertise of three industry leaders: Dent Wizard provides ding and dent repair; PermaPlate provides interior and exterior surface protection; and Sonsio provides tire and wheel coverage. Assurance is unique because it provides F&I managers with optional packages to sell, empowering them to match the appropriate package to a customer’s likely level of acceptance. Research shows that this flexibility adds to the success of F&I package sell-through. Furthermore, F&I managers know that a “yes” from a customer is easier to come by when the right services are bundled together. Overwhelming them with too many individual decisions can leave them confused, and may negatively impact customer satisfaction. The three package options are: the Mainline Package, for basic coverage; the Highline Package for improved coverage; and the Ultra Highline Package for premium coverage. Customers can choose the term of coverage: three, four or five years. All Assurance packages are competitively-priced, and include services from the leaders in their respective areas. This gives F&I managers proven sources of incremental income with attractive margins, while giving buyers peace of mind. “Assurance will make it a lot easier for the customer and the F&I manager, while giving dealerships a powerful new product from proven sources that will contribute to their bottom line,” said Lindsey Bird, Dent Wizard’s vice president of F&I. “We believe the sell-through rate will be very high.”